Cover your gray with
plant-based color.
plant-based color.
Free U.S. shipping
On every order, no minimum, shipped from Orlando.
No ammonia or peroxide
Plant powders only. No PPD, no metallic salts, no parabens.
Shade help from a human
Email us before you mix and we'll talk you through it.
Not sure which shade?
Answer three questions to explore a shade from our 12-color kit. Then check the quantity guide for your hair length.
What is your natural color, ignoring the gray?
Pick the closest match to the hair that has not gone gray yet.
How much gray are you covering?
A rough estimate is fine.
What result do you want?
Botanical color builds on the color you already have.
Your recommended shade
Review quantity guide & application stepsAlso worth considering
A little guidance makes your first application easier. Use the directions for the product you choose.
Start with the shade finder, then check the product details and quantity guide.
Follow your selected product’s directions for preparation, each application step, and processing time.
Follow the rinsing and aftercare instructions supplied with your product, and allow time for the color to develop.
Use our shade finder as a starting point, then review the selected product. Starting color and gray coverage affect the result. Need help? Ask us before you order.
Follow the directions included with your selected kit or powder. Preparation and processing times vary by product. Choose the matching guide in our tutorial library.
Quantity depends on hair length, thickness, and whether you are applying to roots or the full length. Use the quantity guide on the color kit page before adding to your cart.
Yes. Every U.S. order ships free, with no minimum. The cart also shows your progress toward the free Indigo 50g gift on qualifying orders of $25 or more.